Now that the New Year is well under way, many people continue to perfect their fitness routines, in hopes of finally getting in shape. Businesses, on the other hand, are working to become digitally fit. Here’s what you can do to make sure your business has the greatest success on the web:
1. Evaluate your business’ online presence.
Conducting a digital audit is crucial to understanding where your business’ branding is and where it needs to be. Look at your business’ website as a prospective client who knows nothing about your company. Are you able to find vital information, like how to contact you and the location of your business, quickly and easily? Are testimonials and a portfolio at a prospective client’s disposal? If you answered no to any of these questions, your website needs to be optimized for maximum usage.
2. Search your business name.
Type your business’ name into Google, Bing and Yahoo! to see what your customers are saying about your brand. Knowing what your customers and clients are saying about your business is critical in building a credible, reliable brand. Have you taken the time to respond to reviews, both good and bad? By doing so, you’re gaining brand reputation. Potential clients are more likely to hire someone who shows customer appreciation by thanking them for their business or correcting a grievance.
3. Search your product, services and location.
Again, go to Google, Bing and Yahoo! and search for your business without typing in your company’s name. Did your business pop up without typing in the actual company name? If not, you are losing potential business to competitors. One small, yet simple fix can be made. Having great website content and search engine optimization allows potential clients to find your business in the clutter known as the World Wide Web.
The first step to online recognition is getting your business’ name into thousands of hands. Navigating the Internet is often confusing and stressful, but mastering and utilizing it with other mediums can put you at the top of your game.
Daniel Hickey, Director of Creative Advertising, Hickey Marketing Group, based in Redlands, California